B L O B S T A T I O N

CASE STUDY

Lead Collector

Help finding potential leads by scraping software download portals

OVERVIEW

About Client

Lavasoft has been working with software publishers and advertisers by offering multiple products to monetize users. For this, lavasoft reaches out to different software publishers and advertisers and proposes the product solutions to integrate.

Info

Client Name : Lavasoft

Industry : Software Publishing

Years In Industry : 10+

Share :

OPPORTUNITY

Automate lead generation efforts by scraping software publisher details from download portals

Lavasoft has been working with software publishers and advertisers by offering multiple products to monetize users. For this, lavasoft reaches out to different software publishers and advertisers and proposes the product solutions to integrate. This process is very much manual and tedious. Also, it does require daily efforts to make sure not missing out on potential customers.

The initial project discussion was to brainstorm possible solutions to automate this process. Also, one of the important factors discussed about scaling the platform down the road to support more features.  Few third party tools such as hubspot, snov.io , parsehub etc are reviewed to integrate with proposed solution.

PROVIDED SERVICES

STRATEGIC CONSULTING

WORDPRESS DEVELOPMENT

WEB APPLICATION DEVELOPMENT

QUALITY ASSURANCE

DEPLOYMENT

“My experience working with Jay has been amazing. Jay and his team were extremely clear in outlining the project and scope of work so there was never any confusion or unmet expectations. They delivered each phase of the project and followed up throughout the process to make sure we were always in sync. I recommend them highly and would use their services again without hesitation.”

Mitchell Richler, GM & EVP Sales

SOLUTION

A scraper to parse software publishers details from download portals and manage via web portal

The Blobstation team took this opportunity to build a solution which includes multiple third party tools integration via API. First, the team has identified download portal websites which can be lead sources for the portal.  For each download portal, parsehub scraping API integrated with a webhook connecting to the database at lead collector portal.  The scheduler has been set up for daily runs to scrap and store leads. 

Lead collector portal users have the ability to check all leads from various sources at one place. Each lead details includes contact information about the lead along with softwares provided by it.

For contact information, based on lead domain, snov.io api is integrated to fetch people information along with their contact details. After the lead is in the portal, the user can send the lead detail  to the hubspot application.

Frontend

Backend

Database

Deployment

PROCESS

Development Methodology

Blobstation has followed Agile development methodology. Daily scrum meetings to discuss things which are done, in progress and blocker if any. Also weekly sprint meetings to decide on upcoming week’s scope. Tech lead also presented a demo every end of the sprint to give the progress report and collect early feedback.

Resources

Lead collector web portal project started with UI/UX for the first 2 weeks. One dedicated designer worked very closely with a client representative to work on flow. In parallel, one backend developer started building the foundation for project core logic. One frontend developer worked in sync with backend developers to integrate proposed UI/UX. One project manager used to keep track of tasks and time taken to complete them.

Engagement Model

Blobstation has proposed a retainer engagement model with dedicated resources working on a project full time. Each resource has been given specific tasks with a timeline attached to it. 

Timeline

The whole project developed in 4 months after finalizing the requirements. It took 3 brainstorming sessions to translate ideas on paper and then after dividing the whole implementation in phases. 

RESULTS

5x

Leads per day

100%

Automated leads

3x

Outward messenger per day

WHAT’S NEXT?

” Lead collector platform will get new additional features to automate communication as well. Once the potential lead is identified , the platform will initiate first email communication. Based on qualifying criterias, email content will be dynamic with custom solution offerings.”

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